ABSTRACT: Global conservation challenges are viewed with apathy. In a rapidly changing climate, how can individuals and organizations make a lasting impact while outdated systems dominate? Deep Roots KC is empowering Midwestern communities to enact social change. From individual impact to organizational change, outreach efforts are altering perspectives and landscapes in Kansas City, Missouri. Learn about our native landscape initiatives to create sustainable practices at the Nelson-Atkins Museum of Art. See how partnerships with Missouri Department of Conservation and Johnson County Parks and Recreation District have expanded community impact. We’ll discuss programs that have inspired people to reconsider their place in our natural communities and embrace native landscapes across the Midwest.