AUTHORS: Rob Southwick, Southwick Associates; Lou Cornicelli, Ph.D., Southwick Associates
ABSTRACT: Knowing where to apply R3 efforts and when to make improvements requires monitoring participation trends in a timely manner. Likewise, understanding participation trends helps states and NGOs better identify and explain the issues needing attention. To better identify participation trends, state fish and wildlife agencies, industry, and NGO partners created the R3 dashboard that summarizes license sales and participation trends at the state, regional, and national levels. The work is funded by a Multistate Conservation grant. Using this resource augmented with other data sources, this presentation will report trends regarding hunting and fishing license sales by day/month/year, recruitment trends, and churn rates with insights provided by age, gender, and residency. The purpose is to help inform state and regional R3 planning efforts by showing where growth is happening, and where assistance may be needed.
