ABSTRACT: Unfortunately, little is known about the correlation between the outdoors and marketing. Fishing has always been a quintessential part of society. Over the last hundreds of years, it has become more and more of a social class event. For a long time, the sport was dominated only by the rich elitists of Europe, while peasants’ hand-fished to survive. The more the sport evolved, the more it became marketable. Selling the outdoors remains the biggest mystery to the industry. Thousands of jobs have been created in more recent years in the social media marketing industry with sponsors, influencers, and guide services. All of these industry leaders have had a kickstart to their careers thanks to marketing. By continuing the study of both fisheries and marketing, I aim to further grow my career through an outdoor company or firm such as the DNR. The motivation of a buyer, the mindset of a consumer, and the financial commitment of a great head fascinates me. Marketing the outdoors is more about teaching than convincing like the typical sale. Consumers will purchase every outdoor product imaginable. Knowing this, I want to interview them to find the correlation of what keeps them outdoors and passionate about their hobbies.
