AUTHORS: Rob Pulliam, The Nature Conservancy - Missouri
ABSTRACT: The goal of the presentation is to share with participants how our team used concepts from commercial and social marketing to create what we call Conservation Marketing. As a working definition, Conservation Marketing is a planning, communication, and implementation process designed to deliver value for targeted customers through conservation products and services they desire and trust that benefits the biological, habitat, and socio-economic needs of a community in priority landscapes. By using a facilitated Conservation Marketing planning process, Shoal Creek Woodlands for Wildlife (SCWW) representative landowners developed their vision and mission statements; identified and prioritized their natural resource issues; helped determine solutions to their issues; and ultimately approved their marketing action plan. To date, hundreds of Best-Management-Practices have been implemented by private landowners and millions of dollars have flowed into the SCWW geography. In 2022, SCWW was recognized by the National Fish Habitat Initiative as a “10 Waters to Watch”.
